The Method

  • Allen Carr’s method has been used successfully by millions of smokers worldwide, 20,000 in Ireland alone (2007 figures).
  • Global – 70 clinics in 30 countries.
  • Success – 90% success rate, based on our 3 month money back guarantee.
  • Value – Only major smoking cessation organisation to offer a money back guarantee.
  • Ease – The method makes it easy to stop (see celebrity, media and medical endorsements.)
  • Inclusiveness – The method works equally well for light or heavy smokers, young or old.

Brief Description

Allen Carr’s Easyway organisation has been helping smokers stop smoking since 1985. His best selling books & videos and products;The Easyway to Stop Smoking has sold over 8 Million copies is produced in 20 languages and holds an approximate 50% market share worldwide.

The method is successful because it actually works! It uses no gimmicks or aids, is equally effective for heavy or casual smokers, and requires little or no willpower and you need not even put on weight. It works because we understand smoking. All Allen Carr therapists are ex-smokers who used the method themselves to get free. We wont lecture you on all the reasons you should not smoke (you know them already) instead, we willll destroy the illusions that keep you smoking and show you how to get free!


“An easy way to stop smoking! Who are you trying to fool?” It is difficult to imagine. Yet that is precisely what Allen Carr, himself a chain smoker for 33 years, discovered in 1983. He tried all other methods but failed, and when he went from 100 a day to zero, instantly, painlessly, and permanently, he realised that he had discovered what all smokers dream of: an easy way to get free.

Most important of all, he realised that the method would work for any smoker. Today, Allen’s clinic network spans the globe, and the fame of the Easyway® method has spread by the recommendations of happy ex-smokers.

How Does It Work?

It is the opposite of the willpower method that concentrates on the reasons you shouldn’t smoke: the health, the money, the slavery, and the stigma. Smokers know all that! We focus instead on why you continue to smoke in spite of the obvious disadvantages.

It is in reality fear that keeps you hooked.  Fear that you’ll have to give up your crutch or pleasure
Fear that you won’t be able to enjoy life or handle stress
Fear that you have to go through an awful trauma to get free
Fear that you will never be completely free from the craving

We remove these fears

The vast majority of our clients leave as happy non-smokers. You will not leave feeling deprived, not feeling you have made a sacrifice, but with a huge sense of relief and elation that you have at last achieved what all smokers search for:


“But what about the terrible physical withdrawal pangs from nicotine?”

The physical withdrawal from nicotine is so slight that most smokers do not realise that they are drug addicts. What smokers suffer when they try to stop with other methods is the misery and depression caused by the feeling that they are being deprived of a pleasure or crutch. The beauty of our method is that it removes the need and desire to smoke. Once you are in the right frame of mind and you follow our simple instructions, the nicotine withdrawal is scarcely noticeable.

We do not give you useless aids, gimmicks or substitutes. No nicotine patches or gum. No inhalators, no nasal sprays. No needles

Our Claims

Our method is so successful and popular because:

  • We remove your conflict of will
  • There are no bad withdrawal pangs
  • It is instantaneous and easy
  • There is no shock treatment and there are no gimmicks
  • It is equally effective for long-term heavy smokers as for casual smokers
  • You need not put on weight
  • You need not miss smoking

We expect you to be sceptical of these claims, but you don’t have to take our word for it. Smokers mainly attend our clinics because they know people who have found it easy to stop using our way and who do not miss smoking at all. You will succeed just as millions before you.